Tuesday, March 23, 2010

Ad Obsession: Tommy Hilfiger Spring 2010

As I was perusing blogs on my google reader this morning, I came across RDuJour's post on Tommy Hilfiger's new ad campaign for Spring/Summer 2010. Hilfiger's American Stories advertising initiative which began in 2009 continues this season on Miami beach with images of classic Americana (what can be more American that frolicking on the beach in chinos, denim and nautical-themed sportswear?!) in his Spring/Summer 2010 ad campaign.

American Stories was shot at various locations including the historic Raleigh hotel (built in 1940 by renowned architect Lawrence Murray Dixon) by photographer Ellen Von Unwerth. Featuring models Anna Jagodzinska, Jamie Strachan and Noah Mills the photos have a definite 1970's retro feel and exude the essence of the relaxed, classic American style. Is anyone else feeling a bit nostalgic for idyllic summers spent at the beach?


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