Wednesday, January 13, 2010

Ad Obsession: Missoni Spring 2010

It's currently a frigid 24 degrees in New York City and many grey days with below zero temperatures loom on the horizon. Providing a respite from the dreary weather and offering a beacon of hope for warmer, sunnier days to come, Spring 2010 advertising campaigns are heating up fashion blogs and February glossies. Photographed by Juergen Teller, Missoni's newly released Spring 2010 campaign captures a Missoni family dinner hosted at the home of founders Rosita and Tai Missoni. Angela Missoni told WWD that the approach to the Spring 2010 ad campaign was, "different and more realistic...I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect." A departure from the highly-styled images frequently used in ad campaigns, the new ads feel refreshingly natural and uncontrived.

(via WWD)


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